Excel Studio
Excel Studio · Vol. 26.05/Field notes from the content lab

A content engine · not a template farm

Write a month of content before your coffee goes cold.

Brand-aware AI that learns your tone, plus a calendar, an approval loop, and one-tap publishing — built for working agencies, not demo videos.

Two-minute tour
Shipped · last 30d
52,418
▲ 18.4%vs · 30d prior
~/studio00:00:11
→ studio gen --brand=luma --month=03
planning 30 posts · drafting copy · composing visuals
okready · 11s
What it replaces
Canva Pro$15
Buffer$60
Copywriter$420
Excel Studio$29
Three things we refuse to ship.
  • · Generic stock captions
  • · Designs that ignore your brand
  • · Approval emails. Ever.
Time to publish
3h 12m
before
11m
after

Median across 800+ studios. Not a single demo run.

PlanWriteDesignApproveSchedulePublishMeasureRepeatPlanWriteDesignApproveSchedulePublishMeasureRepeatPlanWriteDesignApproveSchedulePublishMeasureRepeat
§ 02 — The toolbox

An entire content team, served in a bento.

§ 01

Brand-aware AI

Trained on your tone, voice, palette and past posts. Every caption, image and ad sounds exactly like you — never generic.

§ 02

Magic design studio

Auto-formatted for Feed, Story, Reels & Ads.

§ 03

Smart calendar

AI fills an entire month by goals & seasonality.

§ 04

Multi-client workspace

Clients, brands and teams in one control room.

§ 05

Client approval flow

Secure link · feedback · one-tap approve.

§ 06

Performance analytics

Compare predicted vs. actual. Discover what truly resonates.

§ 03 — AI Studio

Trained on your brand.
Built for results.

  • Caption writer · 6 tones
  • Image generator + AI editor
  • Competitor analysis
  • 5-variant A/B generator
  • Auto-schedule best time
  • Strict spell-check pre-publish
POST_BUILDER · v300:00:11
voicescanning 47 prior postsok
copydrafting 5 caption variantsok
imagerendering 1080×1080 · brand paletteok
auditspell + tone auditok
shipReady in 11 seconds
§ 04 — How it flows

Idea to live post in eleven minutes.

01 ◇

Connect your brand

Logo, colors, tone, references. Two minutes.

02 ◇

Generate a month

One click. AI plans 30 posts + designs.

03 ◇

Review & approve

Tweak, comment, send for one-tap approval.

04 ◇

Publish & measure

Auto-publish at the best time. Track real ROI.

§ 05 — Field reports

What working studios say.

We replaced Canva, Buffer and our copywriter with Excel Studio. ROI in week one.

S
Sarah Cohen
Founder · Pixel Agency

The brand voice training is uncanny. Clients can't tell which posts are AI.

O
Omar Khalil
Head of Marketing · LumaCo

Three hours of work, now twelve minutes. I have my evenings back.

M
Maya Levi
Creator · 240k followers
§ 06 — Pricing

Start free. Scale when you're ready.

Five plans from Free to Enterprise. Cancel any time, no hand-wringing.

— End of issue · 2026

Stop scheduling.
Start shipping.

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